Wednesday, April 4, 2007

Obamamania Is Real


Barack Obama’s announcement Wednesday that he had raised $25 million—$6.9 million of it in Internet donations—emphasizes the point. From the outset, the Obama campaign, with its grass-roots energy, was designed around the Internet, while Hillary Rodham Clinton and others added beefed-up Web programs to largely traditional presidential campaign machines.

Today, Obama reigns among the candidates on Facebook, MySpace and YouTube. And his finance staff has launched the first-ever bundling program for Internet donations. According to his campaign, more than 100,000 people donated to his campaign from Jan. 1 to March 31. Clinton, who raised $26 million last quarter, reported donations from half as many.